Importance of Blogging

Blogging has a lot to offer someone in the photography business.  It allows them to set themselves apart from the competition by letting potential clients to get to know them and their style before hiring them.  It is more personal than a website and is often updated more frequently.  New photos can be uploading regularly with little effort to keep thinks interesting for followers.

Three important recommendations I would make to help companies within the photography industry leverage the power of blogging are the following:

1)  Include personal information, stories, advice that will make your followers feel connected to you.  Getting your photos taken can be nerve racking for some and feeling comfortable with your photographer can make all the difference.

2)  Photos and video are important to include.  This should go without saying given the visual aspect of this industry but it's not just important to have photos but to keep updating them regularly keeps them coming back often.

3)  Engage your clients by asking questions, inviting feedback, taking polls, and or offering contests.