Saturday, March 30, 2013

Importance of Blogging


Blogging has a lot to offer someone in the photography business.  It allows them to set themselves apart from the competition by letting potential clients to get to know them and their style before hiring them.  It is more personal than a website and is often updated more frequently.  New photos can be uploading regularly with little effort to keep thinks interesting for followers.

Three important recommendations I would make to help companies within the photography industry leverage the power of blogging are the following:

1)  Include personal information, stories, advice that will make your followers feel connected to you.  Getting your photos taken can be nerve racking for some and feeling comfortable with your photographer can make all the difference.

2)  Photos and video are important to include.  This should go without saying given the visual aspect of this industry but it's not just important to have photos but to keep updating them regularly keeps them coming back often.

3)  Engage your clients by asking questions, inviting feedback, taking polls, and or offering contests.

Sunday, March 10, 2013

Social Media Press Release: NEW CANON POWERSHOT

For more information, please contact:

Wayne Doyle

Senior Manager, Corporate Communications
Canon Canada Inc.
(905) 565-4598
wdoyle@canada.canon.com

Candi Jeronimo
Senior Account Manager
Edelman Canada
(416) 849 -1507
candi.jeronimo@edelman.com


 NEW CANON POWERSHOT CAMERAS HELP CAPTURE HIGH-QUALITY IMAGES WITH SIMPLICITY

  • Canon’s built-in wireless1 functionality has evolved with new options that help make posting on social networking sites easy
  • models are outfitted with ECO Mode, a new feature that provides approximately 30 percent longer battery life when enabled, allowing them to shoot more photos for a longer amount of time
  • users can connect to both iOS or AndroidTM smartphones and tablets3 to wirelessly transfer photos and videos from their camera to their device
  • ability to connect directly to social networking sites using Canon’s iMAGE GATEWAY4
  • ability to connect to computers and select PowerShot cameras with wireless functionality, making it possible for images to be available in various locations
  •  photos can be printed using PictBridge5 on select Canon printers, including the new PIXMA MG6320, PIXMA MX922 or PIXMA MX722 Wireless Photo All-In-One printers
“Our new PowerShot models have advanced features that give photographers an enhanced high-quality imaging experience allowing them to fulfill their day-to-day photography needs, express their vision and tell their story with ease, at a great value,” said Ian Macfarlane, Senior Vice-President and General Manager, Imaging Technologies & Communications Group and Market Development Group, Canon Canada, a wholly owned subsidiary of Canon USA.






Sunday, March 3, 2013

Newborn Photoshoot tips for photographers

The website below has some great tips that I follow for a smoother newborn session.  Newborn shoots can be tricky and take a lot of patience so it's very important to prepare as much ahead of time to make sure that baby is as content as possible during the shoot.  Watch my clip for a quick summary!

http://www.rockmyphotography.com/tips-for-the-perfect-newborn-session/